The Toyota Tacoma. A name synonymous with off-road prowess, reliability and a loyal following. For years, it’s been the midsize truck of choice for adventurers, weekend warriors, and anyone who needs a capable companion for work or play. Now, for 2024, Toyota has launched a completely redesigned Tacoma, promising more refinement, capability and, yes, a slightly higher price. So, the question on everyone’s mind: how much does the 2024 Toyota Tacoma cost? Buckle up, Techazad readers, because we’ll delve into the numbers, finishes, and upgrades to help you decide if this rugged beast fits your budget.
Let’s talk Base Price
The good news? The starting MSRP of the 2024 Tacoma is $31,500 for the base SR trim. That’s a bump higher than the base price of the previous model, but it comes with some significant upgrades, namely a new 2.7-liter four-cylinder engine paired with a six-speed automatic transmission. This powertrain makes 182 horsepower and 203 pound-feet of torque, a decent increase over the previous engine.
Narrowing down the options
But let’s be honest, most Tacoma buyers won’t stop at the base model. Toyota offers a large number of trims and packages to meet different needs and budgets. Here’s a quick rundown of the key players:
SR5: Starting at $36,200, the SR5 adds amenities like cruise control, a power tilt/telescoping steering wheel, and upgraded audio.
TRD PreRunner: For $38,100, the PreRunner focuses on on-road performance with larger wheels, a sport-tuned suspension, and a locking rear differential.
TRD Sport: If you crave both on-road handling and off-road capability, the $39,400 TRD Sport gives it to you with upgraded shocks, skid plates, and off-road tires.
TRD Off-Road: The OG Tacoma experience starts at $41,800 with the TRD Off-Road. This version features locking differentials, crawl control, and a multi-terrain select system to conquer the toughest trails.
Limited: Comfort and luxury seekers will be drawn to the Limited trim at $47,655, which features leather seats, a sunroof, and a JBL sound system.
TRD Pro: The top predator of the Tacoma lineup, the TRD Pro carries a premium price of $53,990. For that, you get long-travel Bilstein shocks, all-terrain tires, and a host of features to tackle the most extreme terrain.
Beyond the base price
Remember, these are just starting MSRPs. Options like larger wheels, advanced driver assistance systems, and bed liners can quickly drive up the price. And before you sign on the dotted line, consider the dealership’s profit margins and potential financing costs.
The price is worth it?
It depends. If you need a basic, no-frills truck to haul stuff, the basic SR might be all you need. But if you crave features, off-road prowess, or luxurious comfort, be prepared to shell out more. Ultimately, the 2024 Tacoma offers a variety of options to fit various budgets and lifestyles. Just be sure to carefully weigh your needs and wants before taking the plunge.
The final verdict
The 2024 Toyota Tacoma is a significant improvement over its predecessor, offering more power, refinement and capability. While the price may sting a bit, the Tacoma’s legendary reliability, resale value, and now-improved features could make it worth the investment. Whether you’re a seasoned off-roader or just looking for a truck that can handle whatever life throws at it, the 2024 Tacoma is definitely worth a closer look.